The University of La Verne offers a Certificate of Digital Marketing, which can be completed entirely online or through on campus sessions. Unlike many of the programs listed in this article, this certificate can be completed through just four full days of courses. The shorter, more compact design of the program curriculum is meant to service current marketing professionals looking to develop their digital marketing specialization, and as such is probably less appropriate for those looking for an introductory education of the subject. While technically much more expensive in terms of cost per hour of instruction, this certificate is likely the perfect option for busy marketing professionals looking to enhance their skillsets in digital marketing, marketing research, corporate sales, branding and advertising, retail marketing, and marketing strategy.
A private nonsectarian school, Fairleigh Dickinson University operates two campuses in New Jersey, one in Canada, one in the United Kingdom, and one online. The school enrolls more than 13,000 students in 100-plus degree programs, including an online master of science in digital marketing. This 30-34 credit program takes about two years to complete, and courses do not require students to be online at any specific time. FDU's master's in digital marketing online focuses on key topics of study, including mobile marketing, marketing research, web analytics, and database marketing and management.
A Marketing Communications Specialist with 7+ years of experience in the ‘promotions’ aspect of Marketing. He designs Digital Marketing Strategies coupled with executing SEO, Content Marketing, E-Mail Marketing, Communications, Branding, Public Relations & Social Media Campaigns. With a British Master’s degree in International Business to his credit, he is a strong 360° Marketing Professional.
Micro-moments are moments when we turn to a device—often a smartphone—to take action on whatever we need or want now. People generally make instant decisions on what to eat, which restaurant to choose, what to purchase or where to go. This tactic looks to take advantage of showing a relevant ad at the right place at the right time to the right audience.
Systems such as Google Analytics and Adobe Analytics are relatively static in terms of reports and functionality. For me, the main trend here is using softer measures to get customer feedback. For example, I’ve been taking a look at some really interesting case studies from Vision Critical (Disclosure: A Content Marketing Partner of Smart Insights) which show how savvy brands are using customer communities to feed back.
The kind of content you create depends on your audience's needs at different stages in the buyer's journey. You should start by creating buyer personas (use these free templates, or try makemypersona.com) to identify what your audience's goals and challenges are in relation to your business. On a basic level, your online content should aim to help them meet these goals, and overcome their challenges.

Located in Johnson City, Tennessee, East Tennessee State University serves more than 16,000 students at all levels, from undergraduate to doctoral studies. As one of its distance education programs, the school offers an online master of science in digital marketing that can be completed in 18 months. This digital marketing online master's program focuses on topics such as social media, web analytics, B2B/B2C digital marketing, online metrics, online consumer behavior, and digital marketing research.


Yoast - a very useful and FREE (or freemium) WordPress plugin which analyses page copy in a traffic light signal basis for how SEO friendly the copy is based on keyword density, alt-attributes, SEO titles and Meta descriptions, slug etc. It cannot guarantee ranking, as it in no way affects search engine algorithms, but gives a great estimate of how well your copy is written based on your keyword. This is great to use as a guided SEO editor whilst you write and makes you aware of key on-page SEO techniques you should be utilizing.

Earn Money Online. These courses really help you do that. Check them out to know what we are talking about. Choosing any of these courses will help you figure out how you can use the power of the internet to target consumers and customers all over the world by selling products listed on various sites all over the web. Believe it or not, people are presently earning up to 6 figure and 7 figure incomes by just investing their time and resource in Affiliate Marketing.
DePaul University is private university located in Chicago, Illinois and was founded by the Vincentians in 1898, in relation to the 17th-century French priest Saint Vincent de Paul, the University’s namesake. Following in the footsteps of its founders, the University places a special emphasis on recruiting first-generation students as well as those from impoverished backgrounds. In 1998 DePaul University became the largest Catholic University in the United States by enrollment.
Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
A private nonsectarian school, Fairleigh Dickinson University operates two campuses in New Jersey, one in Canada, one in the United Kingdom, and one online. The school enrolls more than 13,000 students in 100-plus degree programs, including an online master of science in digital marketing. This 30-34 credit program takes about two years to complete, and courses do not require students to be online at any specific time. FDU's master's in digital marketing online focuses on key topics of study, including mobile marketing, marketing research, web analytics, and database marketing and management.
At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So, we decided to answer them. Click the links below to jump to each question, or keep reading to see how digital marketing is carries out today.
Businesses should also focus their outreach efforts on using voice engine optimization. Marketers must use a more natural language SEO to create content accordingly. This requires them to think what their target audience may use in their voice queries as well as focus on long-tail keywords because searchers are likely to be more specific when asking a question. For instance, in one question, a shopper may request information about time, price, location and other details which sound heavy for written search queries.
The positive impact of implementing these technologies is shown by this case study showing how retailer George at ASDA boosted site speed and advanced customer engagement with PWAs and AMPs leading to 31% increase in mobile conversion since upgrading to PWA, a 1.71X faster site speed and a 32% improvement in click-through rate from organic mobile traffic for top 500 AMP queries plus a 15% increase in page views per visit. Asda has 65% of its visitors on smartphone.
Affiliate Marketing: Affiliate marketing is one of the oldest forms of marketing, and the internet has brought new life to this old stand-by. With affiliate marketing, you promote other people’s products, and you get a commission every time you make a sale or introduce a lead. Many well-known companies like Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their products.

A private nonprofit nonsectarian college situated between Manchester and Hooksett, New Hampshire, Southern New Hampshire University educates about 90,000 students, of which 90% study online. The university offers a fully online MBA in social media that can be completed in as few as 15 months. This master's in digital marketing online serves as one of SNHU's 20 specializations in its MBA program. Prospective learners may apply at any time, and once accepted begin classes at one of five start dates throughout the year. Applicants do not need to submit GRE or GMAT scores, but must hold a bachelor's degree with a minimum 2.75 GPA for standard admission or 2.0 for provisional acceptance.


Saint Mary's University of Minnesota is a Roman Catholic institution with brick-and-mortar locations in Winona and Minneapolis, Minnesota. Of the school's approximately 6,000 students, nearly 5,000 are pursuing graduate studies. SMU offers an online MBA in social media management and marketing that students can complete in just 18 months. The 30-credit program requires a general business core and specialization classes. Students complete six core courses, three specialization courses, and a capstone project. As part of the program, students prepare for social media strategy certification using learning experiences designed by the National Institute for Social Media (NISM). Upon completion of the master's in digital marketing online, students can sit for the NISM certification exam.


Washington University offers a Certificate in Storytelling and Content Strategy, which might sound quite different from the other certificates on this list, however, the program covers four of the core content areas of digital marketing education and the unique name simply implies a more macro view of the subject: “Telling the right story to the right audience.” The program consists of three courses, which are conducted once each quarter and only require a few hours one day each week. First is Content Creation: The Power of Storytelling, then Content Strategy: Crafting the User Experience, and lastly Content Science: Data Analysis and Understanding the Problem. This program will likely appeal to those seeking to specialize in content creation and strategies.
Nice Article! Finding prospects for your business and then nurturing them into leads are the building blocks of a sales cycle. Without prospects, there would be no leads, and without leads coming in at the top of your sales pipeline, you can’t expect sales at the bottom. I have use a tool called AeroLeads and it's really helped a lot for my business growth.
Each post you create is one more indexed page on your website, making it more likely customers will find you when searching online. It also indicates to search engines that your website is active, which will help surface your content to the top of search engine results. Further, blogging gives your brand a voice, and 91 percent of consumers say they are more likely to buy from a brand that is authentic rather than generic.
If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.
A lot of really awesome tools on this list. A few that I wasn't aware of that I can now add to my arsenal. I've come across a really great tool for anyone that uses a lot of different channels for paid marketing, called Funnel (funnel.io). It eliminates all the tedious time that it takes to aggregate all of your spending data. They currently support integration with more than 400 advertising sources and you can either use their built-in dashboards for analysis or export to a data warehouse, BI tool, or even Google. It's an amazing time saver for anyone who has ever spent an insane amount of time gathering data that seems to be outdated even by the time you've gotten it all together. Might make a nice addition to the list!
Quite simply, earned media refers to the exposure you've earned through word-of-mouth. Whether that's content you've distributed on other websites (e.g., guest posts), PR work you've been doing, or the customer experience you've delivered, earned media is the recognition you receive as a result. You can earn media by getting press mentions, positive reviews, and by other people sharing your content on social media, for instance.
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