You may know your product or service is great, but is it reaching all the people it could be? Search engine optimization can significantly help your brand reach the people who want what you're offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year. Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.

Washington University offers a Certificate in Storytelling and Content Strategy, which might sound quite different from the other certificates on this list, however, the program covers four of the core content areas of digital marketing education and the unique name simply implies a more macro view of the subject: “Telling the right story to the right audience.” The program consists of three courses, which are conducted once each quarter and only require a few hours one day each week. First is Content Creation: The Power of Storytelling, then Content Strategy: Crafting the User Experience, and lastly Content Science: Data Analysis and Understanding the Problem. This program will likely appeal to those seeking to specialize in content creation and strategies.
To engage customers retailers have shifted from the linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.[23] Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one.[7] The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.[24]
A private nonsectarian school, Fairleigh Dickinson University operates two campuses in New Jersey, one in Canada, one in the United Kingdom, and one online. The school enrolls more than 13,000 students in 100-plus degree programs, including an online master of science in digital marketing. This 30-34 credit program takes about two years to complete, and courses do not require students to be online at any specific time. FDU's master's in digital marketing online focuses on key topics of study, including mobile marketing, marketing research, web analytics, and database marketing and management.
Yes, digital marketing degree online programs are highly focused. They filter basic principles, theories, and methods of advertising through a digital lens. You will learn how to maximize reach by utilizing internet marketing tools, channels, and platforms. A digital marketing degree covers copywriting, SEO, PPC, email, mobile marketing, analytics, content management, and social media.
Core coursework includes information systems for management, organizational behavior in a global context, and business research and quantitative methods. Learners concentrating in digital marketing choose three electives from options such as integrated marketing communications, strategic electronic marketing, and social media marketing content and analytics. The program does not include a thesis or capstone project. Most courses do not require students to be online at any particular time, though they may include collaborative exercises.
In 2020 and beyond, the customer journey will be more dynamic and unpredictable, as it needs to respond to rapid changes in consumer desires. After all, in the mobile age, people have become accustomed to instant gratification. If they think or talk about something, they want to learn more, see more and buy more of it with just a few clicks of a button.
Systems to gather unstructured feedback from customers are also increasing in popularity with larger brands. This case study from Vision Critical gives an example of how How Prudential Singapore accelerates product growth with customer insights. The company launched the PRU for You (PFY) community in July 2016 to allow greater engagement with customers and to give them a voice in developing new products and services. PFY has  4,500 members: 88% are customers and 12% are agents.

You get a free ebook, which includes the full course material (all our ebooks are in HTML and PDF-format, and more than 150-pages of course materials) + you get permission to take a test. If you pass the test, you will get notified via email. You can then login to your account and download your professional certification, which can be found in PDF-format.
Rutgers University also offers online professional certificates, specifically an online Mini-MBA in Digital Marketing. The certificate program consists of 10 modules, a final exam, and a Capstone Project, which will self-paced, must be completed in 12 weeks. The modules consist of video and interactive course materials that students may access 24/7. Online discussion boards and chat rooms facilitate collaboration and social interaction with fellow peers in the program. For students looking to dive into digital marketing with a knack for the business and management aspects of the industry, this certificate program is likely a highly attractive option.
A private Catholic liberal arts college located in Saint Leo, Florida, Saint Leo University serves about 13,000 students in both undergraduate and graduate programs. The school offers an online, 36-credit MBA in social media marketing that students can complete in 12 months. Terms last eight weeks and students typically take two three-credit courses at a time. To maintain personal contact between students and faculty, most courses enroll 20 students, and no course enrolls more than 30.

While your team is consumed with building your web presence and developing your product or service, it's easy to lose sight of the customer you want to target. "When building a brand online, too many people rush to buy ads and acquire traffic to drive revenues by brute force," says Tony Delmercado, co-founder and COO of Hawke Media. "Small efficiency improvements in conversion rates, email capture, and retargeting can pay huge dividends -- tighten up the mouse trap first, then buy eyeballs. You'll acquire and retain customers more cost-efficiently and keep money in your coffers for higher-risk marketing strategies."

It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[29]
Founded in 1842 by Roman Catholics of The Church of the Holy Cross, Notre Dame University is a private, coeducational, research university. In French, Notre Dame du Lacmeans “Our Lady of the Lake” and refers to the university’s patron saint, the Virgin Mary. Notre Dame remains committed to the Catholic faith today as evidenced by the numerous ministries funded by the school as well as the Catholic-themed architecture that defines the campus. Despite the Catholic dedication, students from all denominations are welcomed.

Originally chartered as Queen’s College in 1766, and now a public research university known as Rutgers University, and is the largest institution of higher education in New Jersey. Rutgers is also the eighth-oldest college in the United States and is one of the nine original Colonial Colleges that were chartered before the American Revolution. While newer to the industry of online education, Rutger’s online division is essential to its current development initiatives and as of 2015 it now offers 11 fully online degree programs at the undergraduate and graduate level.


For example, say you’re looking for kitchen decoration inspiration and an image attracts your attention. You click on a thumbnail result to get to the “Detail View.” The overall décor is great, but you’re particularly interested in that nice-looking chandelier. Wouldn’t you love to know where you can get one just like it? With Bing Visual Search, now you can.
Delta Air Lines is a prolific user of social media, specifically on its Twitter handle. The brand uses this account to engage potential passengers in a variety of ways that are both timely and emotionally stimulating. Last month, in honor of Breast Cancer Awareness Month, the company began sharing personal stories from Delta employees directly through the company's Twitter feed. Here's the beginning of one story's thread, below.
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