The core curriculum includes strategic leadership and management, managerial economics and business analysis, value chain management, and financial management. Specialization courses in digital marketing include digital channels, digital analytics, marketing in a digital world, and a capstone. For the capstone, learners complete the production cycle for a new product, from the analysis of an actual business situation for a global company to the development of a geographically specific digital marketing campaign.


Founded in 1789 by America’s first Bishop, John Carroll, Georgetown University is a private university located in Washington D.C. and is the oldest Catholic and Jesuit institution of higher education in the United States. The campus is located in D.C.’s historic Georgetown Neighborhood, which is noted for holding Healy Hall, a National Historic Landmark. While the University is steeped in religious traditions and historical events of Catholic and Jesuit religions, the University is self-governed independently of these religious influences. In 2016, Georgetown was ranked 21st University in the country by U.S. News & World Report.
This is both an opportunity and a worry for marketers. Especially for those that are reliant on Facebook as a way to reach a lot or most of their marketing audience. They will start seeing a steep dive in their ROI as fewer people use the social media platform. It is, however, a great opportunity to begin using up-and-coming social networks before they become popular.
There are a variety of digital marketing resources you can use to engage with your audience, including webinars, podcasts, and online promotion of live events. To streamline the process of event promotion, try using a third party to make the process seamless. Event technology platforms like Eventbrite help brands create and market an event, as well as promote ticket sales and manage their audience. By getting some external help with the details, you can focus on the big picture and create an experience your customers will remember long after it's over.
You may know your product or service is great, but is it reaching all the people it could be? Search engine optimization can significantly help your brand reach the people who want what you're offering. Industry experts recommend updating your SEO once a quarter; after all, Google updates its algorithm more than 500 times a year. Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.

The role of a social media manager is easy to infer from the title, but which social networks they manage for the company depends on the industry. Above all, social media managers establish a posting schedule for the company's written and visual content. This employee might also work with the content marketing specialist to develop a strategy for which content to post on which social network.
Thanks to startups like Blutag and Jetson, businesses that sell online can now turn their product catalogues into fully fledged voice-enabled marketplaces and let their customers use their existing voice enabled devices to place orders with simple voice commands. This leads to a quick and simple customer experience by getting them to their intended results, fast.

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."

Design Wizard is an excellent graphic design tool which allows you to personalize high-quality images and videos in seconds. This tool is perfect for social media marketers, business owners and party planners! Standout features of the tool include a custom color palette, free font library and resize feature. There are also excellent integrations with Hubspot, Marketo, Buffer and Intercom!


Internet marketing where social networks are used as a medium to promote website is called social media marketing (SMM). You will find out about basics of social media marketing, the most popular social media platforms and how they can be implemented in your business strategy, a detailed plan with steps to develop your own social media marketing strategy, and benefits of using this type of marketing for online promotion.
A good example of the commercial impact digital technology and media can have is Dominos. I recently heard about the impact of digitization of Dominos from Dave Wild, their UK CEO at Technology for Marketing / E-commerce Expo. Dominos UK only took its first mobile phone order in 2010 when online sales accounted for less than 30% of revenue. Eight years on, Dominos have a market share of more than 50% with digital transactions accounts for more than 80% of sales and the UK smartphone app accounting for more than two-thirds of those sales.
A private, Christian college founded by the Brethren in Christ Church, Messiah sits in Mechanicsburg, Pennsylvania, about eight miles west of Harrisburg. Messiah educates more than 3,000 undergraduate and graduate students in both online and on campus programs. The school offers an MBA in digital marketing through its school of graduate studies. This 36-credit master's in digital marketing online takes two years to complete.

It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[29]

For busy professionals and working students digital marketing certificates offer an efficient path to knowledge and specialization with highly affordable options available. Whether it be to gain a jumpstart on a new career in digital marketing or bolster a resume for an existing one, certificates offer a powerful alternative to traditional digital marketing degrees. The most thorough certificates offer education across seven categories: content, email strategies, pay-per-click platforms, search marketing (SEO and SEM), mobile devices, social media, and data analysis. In this list we have compiled 20 of the best online digital marketing certificates available using a two-fold metric that weighs the value of the program’s core content and its tuition cost. You can find a more complete explanation of the metric used below.
The University of Wisconsin — Milwaukee offers a degree in digital marketing, which consists of just 3 courses and 2 electives to be completed within 2 years. You may choose 3 of any of these courses: Building an Effective Digital Content Strategy, Digital Analytics Strategy: A Structured Approach to Measuring, Interpreting and Reporting Data, Digital Storytelling Using Video, Foundations for Digital Marketing, or Paid Media: Reaching Your Target Audience. Students may then choose from over 13 electives. This freedom of choice in course content ensures that students will be able to gain the knowledge and experience in their desired interest category, helping to align career trajectory with personal goals.
In the 1990s, the term Digital Marketing was first coined,.[12] With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.[citation needed] Fierce competition forced vendors to include more service into their software, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM software after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad.[13]
Established by royal charter in 1827 as the the first institution of higher learning in the colony of Upper Canada, The University of Toronto is a public research university in Toronto, Ontario, Canada, located on the beautiful grounds that surround Queen’s Park. Originally controlled by the Church of England the University doned its present name in 1850 upon becoming a secular institution. The University is most well-known for its progressive movements and developments in the fields of literary criticism and communication theory. Another interesting distinction is that the University was the birthplace of insulin and stem cell research, and was the site of the first practical electron microscope.
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
Digital strategist Dr Dave Chaffey is co-founder and Content Director of marketing publisher and learning platform Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ digital marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our free sample templates here. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. To learn about my books, see my personal site Digital marketing books by Dr. Dave Chaffey. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. Please connect on LinkedIn to receive updates or ask me a question.
Tech Republic notes that there have been over 3,800 data breaches within organizations – in 2019 alone! While the hacks at huge companies like Yahoo, Facebook, Equifax and Marriott make the headlines, there are plenty of breaches at smaller firms, too. As a result, just 25% of consumers believe that most companies handle their sensitive personal data responsibly.
The University of California Los Angeles offers a Marketing Certificate with concentration in Social Media and Web Analytics. The program is specifically designed to either supplement current professionals in the field, or enhance the education of current students’ education. In the program director’s words, “this program provides an excellent opportunity to proactively supplement your experience or expand your appeal and stature as you prepare for the [digital marketing] marketplace.” With seven required standard courses and 4 electives chosen out of 12 options, students have the opportunity to custom tailor their learning experience to specialize in accordance with career goals.
Skillshare is an e-learning website that works on an interesting model where it offers you to access all its 15,000+ courses at almost zero cost. This means that at just $1, you could be learning SEO and Adwords and Affiliate Marketing and various aspects of Digital Marketing within a month at $1. Sounds too good to be true? We say you check it out once and see if it suits you 🙂 After a month you may cancel your subscription so you are not charged any further.
The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.[25]
Established in 1885, The University of Wisconsin — Milwaukee is a public urban research university located in Milwaukee, Wisconsin just East of Lake Michigan. According the Carnegie Classifications of Institutions of Higher Education, the University is classified as an RI: Highest Research Activity with $62 million in research expenditures in 2015. The university ranks 98th in the world in the Professional Ranking of World Universities conducted by the École des Mines de Paris in 2011.

Copyblogger is a content marketing company that creates content about content (so meta). Its blog provides a ton of great resources about digital marketing, and this class, "Internet Marketing for Smart People," is made up of ebooks and emailed lessons and other course materials. Copyblogger espouses four pillars of content marketing success, which it delves into over the course of this class.


To do that, you need a consolidated view of customer preferences and expectations across all channels – web, social media, mobile, direct mail, point of sale, etc. Retailers do this using omnichannel retail analytics. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your customer insight into behavior and preferences, the more likely you are to engage them in lucrative interactions.


Admission to this digital marketing online master's program does not require GMAT or GRE scores, but does require a bachelor's degree with a minimum 2.75 GPA for unconditional acceptance. Prospective students with a minimum 2.5 GPA may receive consideration for conditional admission. Learners can begin the program in any one of six academic terms throughout the year. The 64-credit curriculum splits between 52 credits of core courses and 12 of specialization electives. Courses include managerial economics, conversion optimization, search engine optimization, and ethics and leadership in a global environment. Each course incorporates a weekly defined learning objective that students can use right away. Although learners do not need to complete a thesis, they do take a capstone project course. Students on the traditional track take one course per term, while those on the accelerated track take two. Accelerated students can complete the program in as little as one year.
Located in Philadelphia, Pennsylvania, Temple University serves as the educational home of more than 40,000 students. This public research institution serves students both online, and at multiple campuses. Temple offers an online master of science - digital innovation in marketing for innovators and leaders in digital marketing. This streamlined program takes 16 months to complete and focuses on applying new technologies and using sophisticated analytics to measure and interpret data.
This shows the importance of the features integrated into the organic SERPS of which related questions are currently at an all-time high with images and featured snippets remaining important. The prominence of these features shows the importance of understanding and answering the questions your audience ask as a more conversational search develops via smartphone and voice-activated smart speakers. The chart also shows the near complete switchover to secure https amongst leading sites the Mozcast monitors in its review of SERPS for 10,000 commonly used keywords.
According to DuckDuckGo’s general counsel and head of policy, Megan Gray, this model is profitable: “We make a ton of money. We are a privately held company, so I can’t tell you exactly how much we make. But we are subject to the California Consumer Privacy Act (CCPA), which requires at least $25 million in annual revenue, and we are well above that.”
Earn Money Online. These courses really help you do that. Check them out to know what we are talking about. Choosing any of these courses will help you figure out how you can use the power of the internet to target consumers and customers all over the world by selling products listed on various sites all over the web. Believe it or not, people are presently earning up to 6 figure and 7 figure incomes by just investing their time and resource in Affiliate Marketing.
In 2020 and beyond, the customer journey will be more dynamic and unpredictable, as it needs to respond to rapid changes in consumer desires. After all, in the mobile age, people have become accustomed to instant gratification. If they think or talk about something, they want to learn more, see more and buy more of it with just a few clicks of a button.
Communigator - CommuniGator's core platform functionality caters to email marketing with automated welcome series, a HTML editor for designing your emails, templates, responsive design, dynamic groups, integration with the leading CRM platforms and so the list goes on. On the marketing automation side they track prospect activity across the web pages they visit on your website and the email content they engage with.
In the 2000s, with more and more Internet users and the birth of iPhone, customers started searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address.[14] These problems made marketers find the digital ways for market development.

A private nonsectarian school, Fairleigh Dickinson University operates two campuses in New Jersey, one in Canada, one in the United Kingdom, and one online. The school enrolls more than 13,000 students in 100-plus degree programs, including an online master of science in digital marketing. This 30-34 credit program takes about two years to complete, and courses do not require students to be online at any specific time. FDU's master's in digital marketing online focuses on key topics of study, including mobile marketing, marketing research, web analytics, and database marketing and management.
Copyblogger is a content marketing company that creates content about content (so meta). Its blog provides a ton of great resources about digital marketing, and this class, "Internet Marketing for Smart People," is made up of ebooks and emailed lessons and other course materials. Copyblogger espouses four pillars of content marketing success, which it delves into over the course of this class.
This free course dives into what it takes to create quality content that generates organic website traffic, email list subscribers and customers. It also lays out what makes content thrive on social media and how to create successful content on a consistent basis. Other tips, like how to source free images for your blog posts, are valuable tidbits that provide value to beginners.
Search Engine Optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history.
To create an effective DMP, a business first needs to review the marketplace and set 'SMART' (Specific, Measurable, Actionable, Relevant and Time-Bound) objectives.[60] They can set SMART objectives by reviewing the current benchmarks and key performance indicators (KPIs) of the company and competitors. It is pertinent that the analytics used for the KPIs be customised to the type, objectives, mission and vision of the company.[61][62]

Mike Khorev is an SEO expert and digital marketing consultant who helps small and mid-size businesses generate more leads, sales and grow revenue online. He offers expert advice on marketing your company the right way through performance-based SEO digital marketing, web design, social media, search engine marketing and many other online practices. Find him on LinkedIn and Twitter

It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[29]


It is without doubt that Google is the most popular search engines in the world. However, with Bing now being bundled with Microsoft products like Office and Xbox, and also being the search engine for Apple’s Siri and Amazon assistant devices, Bing’s share is expected to grow. Those of you who are considering optimizing your future campaigns according to Bing’s ranking factors, can take up this Bing Ads exam. Study guide for this also not a video format but a 109 pager study guide.
Here we'll take a look at a few of the best tools for personalization integrated with web analytics, Saas for ecommerce and personalization features available as part of CMS or commerce management systems. For the full list of recommended personalization software tools, check out Dr. Dave Chaffey's post 28 Website Personalization and Recommendations Software Tools.
All our courses are beginners level. Even though the courses are beginners level, we advise, that you read the course material before taking your test. There are 50 questions in each exam. The passing score is 50%. The time limit is 60 minutes (i.e. 1 hour). This means, that you need to answer correct on at least 25 out of 50 questions, within 1 hour, in order to pass the test. The questions are multiple choice questions. Once you pass you can download your certification.
In order for marketers to succeed in using micro-moments, they should understand the basic practices of each one. Let’s take for instance the “I-want-to-go-moments”. Brick and mortar stores can take advantage of such a moment by capitalizing on “near me” searches, which have grown 2X between 2016 and 2017 according to Google. This requires storefronts to optimize their locations on their websites or apps. Furthermore, they can go even beyond that by creating ads for their store’s location or popular products to improve their visibility in search engines and reach their customers at the appropriate time.
If you're wondering 'why omnichannel', Omni, based on the Latin Omnis meaning ‘all, every, the whole, of every kind’ emphasizes the importance of seeking to reach and interact with customers across touchpoints in all channels. It shows a more forensic approach to reaching target audiences, but should recognize that budget needs to be prioritized for the most effective channels.
A key trend in overall digital strategy development is the ongoing popularity of digital transformation programmes. A recent poll on a members' webinar in digital transformation showed that a third of businesses are planning transformation within the next 12 months with a quarter already having embarked on them. This is similar to what we’ve seen in our more general surveys.
An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.[26]
Make a list of your existing owned content, and rank each item according to what has previously performed best in relation to your current goals. If your goal is lead generation, for example, rank them according to which generated the most leads in the last year. That might be a particular blog post, an ebook, or even a specific page on your website that's converting well.
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