For more information about buyer personas, read How to Avoid 4 Buyer Persona Mistakes for advice and a free template on developing your personas. You may need to do research in order to completely develop your personas, but before you dive into that endeavor, check out 9 Questions You Need to Ask When Developing Buyer Personas. You may find you already have all the data you need!
SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among a thousand of other companies. SEO is an integral part of any digital marketing strategy. It is basically concerned with a holistic move towards driving customers to your business via online platforms. And to do that, one must ensure the website ranks higher in the SERP (search engine result page).
The ability to measure your inbound marketing efforts is one of the most valuable parts of your plan and the beauty of inbound marketing. The amount of things to measure and test are endless. And that’s a good thing because when you are able to test and measure, you are able to improve areas of weakness, report quantitative results and prove the value of your marketing efforts to the broader organization.

Be able to reach all of the possible customers when it comes to marketing your restaurant by using our Restaurant Digital Marketing Plan template. Choose from the many different options you have with digital marketing starting from search engine optimization down to social media marketing. Modify the template to fit your purpose by opening this file in any of the multiple file formats.
There is no manipulation at all: The Anchor texts and links cannot be manipulated now. The black-hat practice of linking to a site that is totally irrelevant to the source site is replaced by the brand mentions or online citations. Once a brand is flawlessly woven in site content, the implied link should point to sites that must be relevant to the source site.
Search work: With every search request, the search engine processes, i.e., it contrasts the key phrases searched with the pages indexed and stored in its record. More than millions of pages have the same search phrases. So, the search engine is an act of measuring the relevancy of all the pages and matches with what it indexed as per the keywords inserted in the SERP.
For that reason, you're probably less likely to focus on ‘leads' in their traditional sense, and more likely to focus on building an accelerated buyer's journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).
B- Link building: This involves getting reputable websites whose content relates to yours to link to a page on your website with specific keywords highlighted. For example, if your event centers on urology, then you would want a well-known urological website to link back to your event, and the hyperlink should contain keywords like “2018 Urological Association Event” and not “Click Here.”
Nine Digital offers a complete entourage of services for integrated digital marketing solutions. We specialize in search engine optimization (SEO), pay-per click, website design, social media marketing, consulting, insights and analytics and email marketing. Using our digital marketing services, improve your business performance in terms of better lead generation, engagement and enhanced ROI with a more customer centric approach.

Datavail is a perfect example of a company that did this successfully. They found a way to build a Monopoly-style game to help connect with their core target market: database administrators. Datavail leveraged data-driven marketing to create and position the game, while collaborating with all departments to ensure they were hitting realistic scenarios and pain points.

Algorithms: A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a record that contains cataloged keywords and the URLs that have relevancy with those keywords, estimates some probable answers, and then reverts pages that have the word or phrase that was looked for, either in the body content or in a URL that directs to the page. Three search algorithms are there – On-site, Off-site, and Whole-site algorithms.


If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.
There is no manipulation at all: The Anchor texts and links cannot be manipulated now. The black-hat practice of linking to a site that is totally irrelevant to the source site is replaced by the brand mentions or online citations. Once a brand is flawlessly woven in site content, the implied link should point to sites that must be relevant to the source site.
Who is in your target market? – SEO today is not about just grabbing as much traffic as possible, but instead attracting high-value visitors interested in what you offer. In terms of demographics, what is your market searching for? How are they performing web searches? Where are they located? The more specific your answers, the more valuable your investments in SEO become. Google Analytics is a good place to start your investigations!
Red Bull has become more well known for its sponsorship of extreme sports than the energy drink it sells. It's a natural fit for the types of people the drink appeals to. But instead of creating digital content on the energy drink industry, Red Bull captures its audience with articles and videos all about the latest happenings in the extreme sports community.
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